6. Learn something new everyday
There’s always something new to learn. It’s one of the many things I love about running my own business. Two years ago I didn’t know how to do my taxes, edit my website, plan a marketing strategy or take some of the styles of photos I now capture on a regular basis. I’m learning new editing skills almost on a daily basis and I regularly set targets to improve my photography.
Running a small business means that you need to be prepared to keep improving and adapting. It’s hard work and takes dedication but it’s worth it.
Keep things fresh by adding to your repertoire. Learn something new and practice, practice, practice. And then learn something else.
7. Get Feedback
Plain and simple. I’ve asked for feedback from everyone I’ve worked with. It’s been great to be both reassured by the thoughts of my customers but also really, really helpful to know where I could have made things better for the families and clients who hire me. Little things make all the difference.
Actually, the far hardest times are when I don’t receive feedback, positive or otherwise. The silence can be deafening. We’re often our own worst critics and I tend to let my imagination get the better of me. No news is usually good news but it’s worth asking to give your customers the opportunity to share what they think. Sometimes it’s really helpful and so smack-yourself-on-the-forehead obvious that you’ll wonder why you hadn’t done it that way to begin with. Other times you’ll need to take a pinch of salt and remember that the feedback might not help you improve your business and that not everyone is your customer. But it’s always worth asking. You rarely improve by getting lucky. You do it because you have a constant drive and determination to get better.